I'm very good at what I do. But I'm not very good at lots of other things, so that's why I recommend people. One of the great values of having a worldwide network of fellow speakers is that I always know someone who is a perfect fit for any event. That sounds like I'm an unpaid speaker bureau, which I'm definitely not, since speaker bureaus do a great deal more than find speakers.
For example, in the past few weeks I have recommended an after-dinner speaker for a large corporate bash in London, a keynote speaker for a product launch in Las Vegas, and a workshop leader for a couple of days in Dubai. When I was approached about these gigs, I was asked "is this something you could do?". In each case, I had to admit that it wasn't really my specialist area, so I'd rather pass it on to someone else. Sometimes the reverse happens, and people recommend me for gigs, for which I'm extremely grateful. But I don't recommend others to get a recommendation back. It doesn't work like that.
I hope everyone in the PSA recommends people too. That's one of the benefits of being a member. We're all in this together, and we help each other. That's the spirit of the worldwide community of professional speakers. So who do you recommend?
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3 comments:
I was speaking to Kintish last night and Hotowka today, and we've all agreed to give our clients a list of speakers we would recommend after we've done a conference. After all they're unlikely to want a flirt Guru at their kick off conference 2 years in a row! This approach is great for referral marketing, but the world is a changing place, our clients are getting younger and the first port of call for them is the internet. I've been banging on about this for years, and the PSA website is still invisible ( as well as looking a bit kak), I appreciate you have someone willing to take the task on, but when will we see the our individual pages appearing in Google searches. For me, it would be one of they key member benefits. It's a bit pointless promoting the PSA to the media as unless they search for it on a global search, or they know exactly what PSA stands for, they'll never find it. Good luck with generating a time line for progress on it and we look forward to reaping the benefits of all the other good stuff you're doing.
Elizabeth, thanks for your feedback. We have a web development team headed by Graham Jones, and one of the areas they are lookin at is profiles appearing on Google. The site should be visible again now.
Note to self - remember to run spellcheck before posting a comment....
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